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email marketing technology



Our email marketing technology enables high performance results for retention, acquisition, branding and relationship strategies.

XYZdirect provides flexible email marketing programs that will enable you to increase revenues, enhance brands, strengthen customer relationships and streamline sales and marketing processes.

The email technology delivers the following functionality
  • Delivery of unlimited, fully personalised messages
  • Dynamic personalization of message content relative to the recipients profile
  • Automatic HTML/text detection (aka. "sniffer" technology)
  • Robust and comprehensive tracking of responses, from openers through to clickers and conversions
  • Format messages in any format (text/HTML/Multi-Part-Mime/Rich Media)
  • Customisation of content (text and graphics), subject lines, "from" address, reply-to address
  • Sending of attachments
  • Automatic bounce back management
  • Automatic unsubscribe management
  • Message targeting relative to responses to previous emails


  • To sample our variety of mailings which have used aspects of this functionality click here.



    The channels we use
  • email solutions
  • mobile marketing
  • fax broadcasting
  • search marketing
  • media planning & buying
  • web technologies
  • Email
    Overview
  • fully managed service
  • self service
  • email technology
  • sample our work